Telluride Ski Resort
Bottling a taste of Telluride
Graphic Design
Packaging Design
Production Design
Graphic Design Packaging Design Production Design
Huck: Colorado Red Wine
Mountain taste with a rich history
Each year Telluride Ski & Golf Resort produces a specialty limited-edition wine that celebrates the fruit and terroir of Colorado. Huck, a 2024 red blend, honors the history of winemaking in Colorado. The label design was crafted to dramatically commemorate the iconic geography of the region, reflecting the vibrance and depth of flavor profile of the wine.
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Packaging and Production Designer
I developed several design directions that both satisfied and challenged the client's request for a label that felt "historic." After a few rounds of presentation, the label was finalized and moved through production.
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After the final design was developed, it was brought into print production where I liaised with the manufacturer to ensure print quality. The wine was bottled and sold in Telluride, Colorado in the Spring of 2024.
Process Outtakes
Other solutions were crafted that responded to the client’s original request that felt “traditional,” and more closely matched their selected references.