Bug Buddy
Backyard Insect Explorer
Branding
Art Direction
Packaging Design
Branding Art Direction Packaging Design
Bug Buddy
Bugs don’t bug me!
Our world is full of wonderful creatures, big and small. So many different beings live in our backyards, and Bug Buddy: Backyard Insect Explorer bridges the gap between children and the tiny ecosystems right outside their homes. The heart of Bug Buddy lies in education, entertainment, and engagement.
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Bug Buddy’s main objective is to provide a multitude of engaging educational materials to elementary school children to encourage a connection with their environment. By using both physical and digital media outlets, the junior explorers can investigate bugs at home and on the go, bringing education everywhere.
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Art direction
Conceptualization
Brand development
Copywriting
Illustration
Logo treatment
Naming
Educational
Bug Buddy utilizes a hands-on approach to learning that encourages children to safely interact with their environments.
Explorer-friendly
Bug Buddy goes wherever you go! The app adapts to your location and responds to the local ecosystem.
Engaging
With a multitude of learning platforms both physical and digital, Bug Buddy goes above and beyond to engage children.
Entertainment
From hands-on exploration to in-app games, Bug Buddy works to entertain while it educates.
On the go
With the Bug Buddy app, you can explore wherever you are! At home, during a roadtrip, or on vacation, Bug Buddy adapts to your location and gives you geographically responsive information to keep the adventure going.
