Bug Buddy
Backyard Insect Explorer
Branding
Art Direction
Packaging Design
Branding Art Direction Packaging Design
Bug Buddy Bugs don’t bug me!
CHALLENGE
Bug Buddy: Backyard Insect Explorer celebrates childhood connections to nature. As we face heightened screen times, it’s critical that upcoming generations are connected to nature. How do we encourage children to be curious and enable them to learn about their environments?
APPROACH
Bug Buddy bridges the gap between children and the ecosystems right outside their homes. The heart of Bug Buddy lies in education, entertainment, and engagement, providing customers with analog and digital touchpoints.
INPUT
Conceptualization
Brand Development
Art Direction
Packaging Design
Copywriting
OUTPUT
A visual identity, packaging design system, and complementary app. The full toy kit comes equipped with exploring gear, interactive printouts, and materials that direct to Bug Buddy’s app component.
Educational
Bug Buddy utilizes a hands-on approach to learning that encourages children to safely interact with their environments.
Engaging
With a multitude of learning platforms both physical and digital, Bug Buddy goes above and beyond to engage children.
Explorer-friendly
Bug Buddy goes wherever you go! The app adapts to your location and responds to the local ecosystem.
Entertainment
From hands-on exploration to in-app games, Bug Buddy works to entertain while it educates.
ON THE GO
Explore wherever you go with the Bug Buddy app. At home, during a roadtrip, or on vacation, Bug Buddy adapts to your location and gives you geographically responsive information to keep the adventure going.