Cannon Mountain
Reviving New Hampshire’s Living Legend
Graphic Design
Web Design
UI/UX
Graphic Design Web Design UI/UX
Website Redesign A legendary update.
CHALLENGE
Leading into the 2024–25 ski season, I worked with the team at Cannon Mountain ski area to identify and resolve website pain-points. How do we improve our site experience while staying true to our brand?
APPROACH
Embracing Cannon’s no-bullshit attitude, I was able to focus on designing a site that elevated clear, direct and intentional points of communication. The site connects with Cannon skiers to deliver them the most up to date information from the mountain, and guides them to relevant points of sale for tickets, passes, and gear rentals. I categorized site content, sketched page layouts, created templates, and developed a high fidelity prototype in Figma.
INPUT
UI/UX
Graphic Design
Art Direction
OUTPUT
A new site is was launched mid-November 2024, right on time for ski season. Since launch, it has inspired other ski areas to rethink their site design and functionality.
PROCESS SNAPSHOT
Pen to paper to Figma. Categorizing information, identifying key interactions, and solidifying recurring elements provide crucial foundation for the site design.
