Cannon Mountain
Reviving New Hampshire’s Living Legend
Graphic Design
Web Design
UI/UX
Graphic Design Web Design UI/UX
Website Redesign
A Legendary Update
Last updated for the 2018–19 ski season, Cannon Mountain required a complete website redesign for 2024–25. Vital technical criteria included improving informational hierarchy, creating a more dynamic layout, increasing points of sale and streamlining the user journey. An in-depth understanding of Cannon’s brand and reputation as a haven for thrill-seeking skiers inspired a dynamic design to appeal to potential and existing “Cannon legends.”
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Lead Designer
After an initial project kickoff meeting with the client, I was appointed as the design lead. I worked in conjunction with a web development team to launch the final product.
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After categorizing the site content into page types, sketching page layouts, and creating templates, I developed a high fidelity prototype in Figma to present to client biweekly. I worked with a web development team to finalize functionality and integrate motion. The new site is was launched mid-November 2024, right on time for ski season.
Process Outtakes
Pen to paper to Figma. Categorizing information, identifying key interactions, and solidifying recurring elements provide crucial foundation for the site design.
