Cannon Mountain
Reviving New Hampshire’s Living Legend
Graphic Design
Web Design
UI/UX
Graphic Design Web Design UI/UX
Website Redesign A legendary update.
CHALLENGE
Leading into the 2024–25 ski season, I worked with the team at Cannon to identify and resolve website pain-points. How do we improve our site experience while staying true to our brand?
APPROACH
Leveraging an in-depth understanding of Cannon’s brand and reputation, I focused on improving informational hierarchy, creating a more dynamic layout, increasing points of sale and streamlining the user journey. After categorizing the site content into page types, sketching page layouts, and creating templates, I developed a high fidelity prototype in Figma.
INPUT
UI/UX
Graphic Design
Art Direction
OUTPUT
A new site is was launched mid-November 2024, right on time for ski season. Since launch, it has inspired other ski areas to rethink their site design and functionality.
PROCESS SNAPSHOT
Pen to paper to Figma. Categorizing information, identifying key interactions, and solidifying recurring elements provide crucial foundation for the site design.
