Sherman Farm
Promoting a Multi-Generational Family Farm
Campaign Development
Experiential Design
Campaign Development Experiential Design
Sherman Farm is Your Place to Play Advertising for a family farm.
CHALLENGE
There is a gap in patron knowledge about all of the family-friendly activities available at the farm. With this campaign, our goal was to promote Sherman Farm as a family-oriented destination for a day trip. How do we simplify this message to target and inform our audience?
APPROACH
An initial on-location meeting with the client illuminated unique benefits for promotion. The “Your Place to Play” campaign bridges the gap between the farm and their visitors. It opens a wider lens on the farms offerings without overwhelming with detail. It returned elevated CTRs and a 71% increase to site traffic.
INPUT
Campaign Concepting
Graphic Design
Art Direction
OUTPUT
After headlines were crafted, I developed a look and feel for the ads that utilized and expanded upon existing brand elements. The results showed increased site traffic and revenue, and inflated CTR on Google and Meta ad sets.
META RESULTS
GOOGLE RESULTS
SITE ANALYTICS
BUDGET-FRIENDLY LONGEVITY
By creating a few alternate formats for each ad placement to be used when an ad reached fatigue, my team was able to deliver a campaign with a longer lifespan without breaking budget.
2024 Annual Corn Maze Design Continuing tradition of giving back.
CHALLENGE
To celebrate fall, Sherman Farm plants a new corn maze every year. I had the opportunity to craft the layout for the Fall 2024 corn maze, sponsored in part by the “Are We There Yet?” project of Fryeburg, Maine, a fundraising effort that supports safe and reliable transportation services for local seniors. How do we design a themed, sponsored experience to attract tourists and families?
APPROACH
The maze design boosted awareness to the project and promoted community support. I incorporated motifs inspired by the “Are We There Yet?” project when planning, and worked with the production company to bring the maze to life.
INPUT
Experiential Design
OUTPUT
A multi-acre corn maze remained open on weekends throughout the fall of 2024. The design raised awareness and boosted fundraising capabilities for the "Are We There Yet?" project. I collaborated with the social team to develop promotional social media content.
GET LOST
Before it was cut, the production partner delivered a rendering of the maze for review. Once the maze was ready, our office took a field trip to Sherman Farm to capture promotional social content (and get lost along the way!).
