Sherman Farm
Promoting a Multi-Generational Family Farm
Campaign Development
Experiential Design
Campaign Development Experiential Design
Sherman Farm is Your Place
Advertising for a family farm where you can spend the day
With this campaign, our goal was to promote Sherman Farm as a family-friendly destination packed full of fun activities. An initial on-location meeting with the client illuminated unique benefits for promotion.
After researching target demographics and several creative brainstorming sessions, our team decided to convey this message through the “Your Place to Play” campaign. This resulted in high click through rates on both the Google and Meta ad sets, as well as a 71% increase to site traffic.
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Lead Designer
I worked with a copywriting partner to develop key messaging points, headlines, meta copy and corresponding visuals.
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After headlines were crafted, I developed a look and feel for the ads that utilized and expanded upon existing brand elements. The results showed increased site traffic and revenue, and inflated CTR on Google and Meta ad sets.
Budget-Friendly Longevity
Google Results
Meta Results
Site Analytics
By creating a few alternate formats for each ad placement to be used when an ad reached fatigue, my team was able to deliver a campaign with a longer lifespan without breaking budget.
2024 Annual Corn Maze Design
Continuing tradition and supporting local seniors
To celebrate fall, Sherman Farm plants a new corn maze every year, attracting visitors from all over New England. I had the opportunity to craft the layout for the Fall 2024 corn maze, sponsored in part by the “Are We There Yet?” project of Fryeburg, Maine, a fundraising effort that supports safe and reliable transportation services for local seniors. The maze design boosted awareness to the project and promoted community support.
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Experiential Designer
Using elements from the "Are We There Yet?" project in Fryeburg, Maine and gathering inspiration from local routes, I concepted the layout for the annual corn maze. Once the design concept was approved, it was shared with the production company who created a rendering of the maze prior to cutting it.
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A multi-acre corn maze remained open on weekends throughout the fall of 2024. Through its design, I was able to raise awareness and boost fundraising capabilities for the "Are We There Yet?" project. I collaborated with the social team to develop promotional social media content.
Get Lost
Before it was cut, the production partner delivered a rendering of the maze for review. Once the maze was ready, our office took a field trip to Sherman Farm to capture promotional social content (and get lost along the way!).
