Dexian | New Joiner Kits
Welcoming the Future of Work
Graphic Design
Packaging Design
Event Branding
Graphic Design Packaging Design Event Branding
New Joiner Welcome Kits Designing for the future of work.
CREATED @ YONDER CONSULTING. CREATIVE DIRECTOR: JOSIE LoVALLO
CHALLENGE
To welcome new employees to Dexian, I needed to create a box, informational card and water bottle to be given on the recipient’s first day. How do we ensure brand identity and messaging is extended across all physical touchpoints?
APPROACH
I focused the design treatment around the energy and excitement that comes with a new job. Pulling from the existing brand identity, I applied neon gradients create an illuminating glow, and a custom sticker application on the water bottle reflect a playful, energized spirit.
INPUT
Graphic Design
Packaging Design
Brand Collateral
OUTPUT
A welcome kit comprised of a box, custom water bottle, and informational card were delivered to the client, and then moved into final production. As of March 2026, they are being handed out to new employees, with some modifications implemented post-handover.
CUTTING ROOM FLOOR
Some alternative options were explored, but didn’t quite have the desired effect.
Ultimately, the selected solution delivers the strongest messaging and most relevant design direction.
THE FULL KIT
After handover to the internal team, a few design changes were made, but the glowing gradients and general layout remained the same.
