Oriental Bank (OFG Bancorp)
Energizing the challenger spirit
Campaign development
Graphic design
Activations
Campaign development Graphic design Activations
Your future, powered by Oriental
A banking partner that matches your energy.
Despite being small in size, Puerto Rico is big in energy. The island is proudly colorful, energetically loud, and unapologetically confident. Oriental customers are no different: no two customers are the same, and their paths to progress are equally variable and vibrant.
This campaign positions Oriental as an energy source that customers tap into to charge their unique futures. They’re offering a better way of banking that fuels your version of progress, not a prescribed path. Oriental is allowed to take a step back and say “it’s your world to build, use us to power it."
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Graphic Designer
I worked in collaboration with a small creative team to conceptualize and develop this work. Leading into concepting, I audited and evaluated old work and helped to define key insights and messaging pillars. All graphics were made by me.
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I developed the campaign to span various media and activations, including digital and OOH advertising, social media activations, on-location event pop-ups and an interactive quiz.
Define
Identify what core truth lies at the the heart of the campaign messaging. In this case: use Oriental to power your vision for the future.
Develop
Lean on the defined insight to explore different conceptual approaches. Here, I explored dialing between drama and playfulness and the implications of each.
Design
Ideate, iterate and test! The images on the right show some of the progression of visual development leading to the final direction.
Special Release Cards
Limited-edition cards that utilize campaign graphics and messaging. Activated the user as a central carrier of our messaging.
Instagram Filter
An Instagram filter that allows users to see themselves in a world fueled by Oriental, with the message “This is what my progress looks like.”
Festival Pop-Ups
An opportunity for festival-goers to visualize their world at an Oriental booth and learn from a representative about how the bank can assist them.
What Kind of Main Character are You?
An interactive quiz that analyzes the user’s goals and habits to identify what character archetype they fit best. The end screen reveals their result, and directs to the bank website where they’ll learn more about how Oriental can help power their world.
