Dexian | The Futures Club
Celebrating the Rising Stars of Sales
Graphic Design
Event Branding
Art Direction
Graphic Design Event Branding Art Direction
The Futures Club Launching the next generation of sales.
CHALLENGE
Heading into 2026, Dexian wanted to introduce a new event that celebrated the highest achieving new salespeople. How do we brand an event that is celebratory, encouraging, and supports Dexian’s core brand image?
APPROACH
When building the event brand identity, themes of momentum, upward growth, and kinetic energy came to the forefront. Leveraging the vibrant gradient treatments and deep-space themes, I built the visual identity with a custom graphic treatment and logo.
INPUT
Graphic Design
Event Branding
Art Direction
Motion Graphics
OUTPUT
A visual identity, logo system, merchandise environmental graphics and branded collateral that will be used year after year for The Futures Club celebration. The inaugural event took place in 2026.
PROCESS OUTTAKES
A number of designs that were not the correct solution for The Futures Club were still shared with and bought by the client to be used in other future marketing efforts. We envisioned a number of projects down the line where the work could be better utilized.
