LUNEX
A Journey to Earth’s Satellite
Experience Design
Art Direction
Branding
Experience Design Art Direction Branding
LUNEX Experience the Moon like never before.
CHALLENGE
Just over 50 years ago, the last manned Apollo mission landed on the moon. Since then, NASA developed a set of twin missions, the Artemis program, set to bring humans back to the Lunar surface as early as 2025. Lunex was built to revive interest in space exploration. How do we bring the experience of a moon landing to the public?
APPROACH
To design an experience that is fully immersive, the journey through the exhibit uses the framework of a rocket launch. Visitors are briefed on their mission, and given scientific tasks to complete before they return to Earth. Tactile touchpoints were crucial to curating an immersive experience.
INPUT
Conceptualization
Graphic Design
Experience Design
3-D Modelling
OUTPUT
The Lunex exhibit brings the experience of the Moon landing to the masses, delivering a chance to explore something otherworldly without ever leaving the ground.
MISSION BRIEFING
Welcome to Lunex! Grab your Commander’s Guide and prepare for liftoff!
TOUCHING DOWN
Welcome to the surface! Take a look around the landing module and get ready for adventure.
MOON WALK
Step in the footprints of astronauts and leave your own impression, experience zero gravity and collect lunar rock samples.
FULLY IMMERSIVE
Use all of your senses to fully experience the lunar atmosphere, then you’re Earth-bound.
