Ms. Senior America
The Premier Pageant for Women Over 60
Brand Design
Art Direction
Graphic Design
Brand Design Art Direction Graphic Design
Ms. Senior America From retirement to runway!
CHALLENGE
The Ms. Senior America pageant has been held annually for over 50 years, but the brand was struggling with unified identity and messaging. How do we rebrand an iconic event to best represent brand values?
APPROACH
The re-branding of the Ms. Senior America pageant aides in creating a more homogenous and effective brand voice. Accessibility, modernity, and elegance lie at the heart of Ms. Senior America. The visual application of the brand celebrates the beauty of age, and the wisdom, dignity, and honor that accompany it.
INPUT
Brand Re-design
Art Direction
Copywriting
OUTPUT
A robust brand system and visual identity, extended across a guidebook, physical touchpoints, and online presence.
