Moat Mountain Brewing Co.
Packaging up the energy of race day
Graphic Design
Packaging Design
Production Design
Graphic Design Packaging Design Production Design
24 in 24 Packaging Design
Celebrating the Riders of 24 Hours of Great Glen
Every year, Moat Mountain Brewing Co. sponsors the 24 Hours of Great Glen bike race where riders take on the trails of Great Glen for a full 24 hours. In 2024, Moat Mountain celebrated the 24th year of this race with the 24 in 24 American IPA.
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Packaging and Production Designer
Basing my ideas on the client's request for a space theme, I developed three different solutions for the 24 in 24 can. After a few rounds of refinement, I managed production in collaboration with their manufacturer.
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After developing and executing three different solutions, the finalized designed was moved through manufacturing. The beer was sold at the race, and in bars and grocery stores around New Hampshire.
Process Outtakes
A few alternative options were explored, but after discussions with the client, ultimately we decided on a solution that was more closely aligned with previous years’ cans.
A Seat at the Bar
Making Headlines
360° Label Wrap
To celebrate the 24th year of the 24 Hours of Great Glen, the design explored the idea of the stars aligning. Featuring a special space-themed edition of Great Glen’s biker character and illustrated astronauts, rockets and stars, the 2024 can design offers a fresh twist on the annual can design.
