Moat Mountain Brewing Co.
Packaging up the energy of race day
Graphic Design
Packaging Design
Production Design
Graphic Design Packaging Design Production Design
24 in 24 Interstellar American IPA Packaging the energy of race day.
CHALLENGE
Every year, Moat Mountain Brewing Co. produces a beer to commemorate the 24 Hours of Great Glen race. In 2024, we they celebrated with 24 in 24, an American IPA. How do we refresh our cans to celebrate 24 years of specialty Moat Mountain beers?
APPROACH
With a string of 24’s coming to the forefront, the client felt the stars were aligning. To represent this, I designed the label with a cosmic scene, featuring illustrations of rockets, astronauts and stars. The design also needed to feature the astronaut-biker figure that represents 24 Hours of Great Glen.
INPUT
Packaging Design
Production Design
OUTPUT
After developing and executing three different solutions, the finalized design was moved through manufacturing. The beer was sold at the race, and in bars and grocery stores around New Hampshire.
360° WRAP
To celebrate the 24th year of the 24 Hours of Great Glen, the design explored the idea of the stars aligning. Featuring a special space-themed edition of Great Glen’s biker character and illustrated astronauts, rockets and stars, the 2024 can design offers a fresh twist on the annual can design.
PROCESS OUTTAKES
A few alternative options were explored, but after discussions with the client, ultimately we decided on a solution that was more closely aligned with previous years’ cans.
AS SEEN ON IG
A SEAT AT THE BAR
MAKING HEADLINES
HITTING THE SHELVES
